Senior managers in trade, broadcasting and other services perform some or all of the following duties:

• Plan, organize, direct, control, and evaluate the operations of establishments in trade, broadcasting, or personal services
• Establish organizational policies and develop strategic plans to increase market share
• Oversee the development of marketing, advertising, and content strategies
• Negotiate contracts with major suppliers, advertisers, or media partners
• Represent the organization at international trade fairs or industry conferences

These are the typical employment requirements and benefits associated with this occupation in Canada:

• A university degree in business administration, communications, or a related field is usually required
• Extensive experience (typically 8–10+ years) in the specific industry is required
• Several years of experience in a senior managerial role are mandatory
• Employers typically offer executive compensation packages including bonuses, incentives, and comprehensive benefits