10022 - Advertising, Marketing, and Public Relations Managers
Broad Occupation Category
1 - Business, finance, and administration occupations.
TEER
0 - Management occupations.
Major Group
10 - Specialized middle management occupations in administrative services, financial and business services, and communication (except broadcasting).
Sub-major Group
100 - Specialized middle management occupations in administrative services, financial and business services, and communication (except broadcasting).
Minor Group
1002 - Managers in financial and business services.
Main Duties
Advertising, Marketing, and Public Relations Managers perform some or all of the following duties:
- Direct departments that design and run advertising campaigns
- Promote product and service sales across markets
- Build distribution networks
- Commission market-research studies and analyze results
- Guide product development and pricing strategies
- Evaluate organizational marketing plans
- Lead corporate-communications teams
- Manage media relations and public information programs
- Represent organizations to the public and stakeholders
- Plan and oversee online business platforms, intranets, and mobile applications
- Coordinate digital marketing, public relations, e-commerce, and social-media strategies
- Collaborate across teams to build integrated marketing and communications strategies
Employment Requirements
These are the typical employment requirements and benefits associated with this occupation in Canada:
- A bachelor's degree in business administration, marketing, communications, public relations, journalism, or a related field is usually required.
- Several years of experience in advertising, marketing, public relations, communications, digital media, or a related occupation are typically required.
- Some employers may prefer postgraduate education or specialized experience in digital strategy, branding, or corporate communications.
- Many employers offer pension plans, medical and dental coverage, life insurance, paid leave, and employer contributions to pension and employment insurance programs.
Advertising, Marketing, and Public Relations Managers Salary Prospects
Immigrate as an Advertising, Marketing, and Public Relations Manager with GTR Immigration
Thinking of immigrating to Canada as an Advertising, Marketing, and Public Relations Manager (NOC 10022)? Connect with GTR Immigration today for a personalized eligibility assessment and strategic immigration roadmap.