Professionals in Advertising, Marketing and Public Relations perform some or all of the following duties:

• Evaluate products or services to define advertising and marketing strategies
• Advise organizations on promotional opportunities and brand positioning
• Design and implement digital and direct marketing campaigns
• Analyze post-campaign performance metrics
• Manage social media channels and online reputation
• Develop and execute public relations strategies
• Conduct opinion surveys and audience research
• Prepare reports, speeches, websites, and press releases
• Organize publicity events, workshops, and fundraising campaigns
• Act as spokespersons and manage media relations
• Coordinate promotional programs
• Represent creative professionals and negotiate contracts

These are the typical employment requirements and benefits associated with this occupation in Canada:

• A university degree or college diploma in marketing, communications, journalism, public relations, or a related discipline is usually required.
• The APR (Accredited in Public Relations) designation may be required for some public relations roles.
• Experience in digital marketing, communications, fundraising, media relations, or brand strategy may be preferred by some employers.
• Many employers offer pension plans, medical and dental coverage, life insurance, paid leave, and employer contributions to pension and employment insurance programs.